Behind The Screen

Beta test my new analytics app

Save a sh*tload of money on your analytics app

Announcement: I'm building a Shopify analytics app

I'm tired of overpriced software that’s more about metrics porn than actionable advice.

I'm making media buyers angry. Again.

Your 2025 reminder to never pay media buyers a percentage of ad spend

Revenue down 52%, profits up 19%

How I deliberately cut our revenue in half to increase profits

Statistical significance explained like I'm five

Even PhDs misunderstand statistical significance. Let me explain it in layman's terms.

Your product is not the product, it's the vehicle

Reframe your products to find purpose and meaning AND sell more

Meet Beep, my new Shopify app!

Eliminate distractions and sales FOMO; get four daily SMS sales updates with custom metrics

A new beginning! 🥳

I’m baaaack with exciting news!

All you need to know about Meta's "Learning Phase"

Learn how to take advantage of the learning phase to sell more at a lower CPA

Improve your inventory forecasting with this simple mental model

CTR, thumb stop, CPMs? All useless.

Let me explain why they're all useless and what I think you should do instead.

Meta Average CPA: The Greatest Scam of the Century?

Or, with less clickbait: This is why you don't target new and existing customers in the same Meta campaign.