Behind The Screen
Writing about running a DTC apparel brand, a Shopify app, and everything I learn along the way.
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Don't be stupid like me and build the wrong business
It helps you set smarter CAC targets based on real order patterns
I'm lowering Kleio's price to $29/month for everyone!
Counter-intuitive? Yes. A problem I see often? Giant yes.
We went from a lot unprofitable days to almost exclusively profitable ones
Let's make full transparency a tradition!
Everything we did to have the most profitable month ever
I call it the silent killer, and it almost got our business. Don't let it get yours.
I sharee the numbers, when I've been working on, and the biggest mistake I've made (yet)
For the first time in my life, I have a goal that isn’t about achievement, growth, career, or money.
I'll share everything! Financials, feedback, and more