Behind The Screen
Writing about running a DTC apparel brand, a Shopify app, and everything I learn along the way.
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How I deliberately cut our revenue in half to increase profits
Even PhDs misunderstand statistical significance. Let me explain it in layman's terms.
Reframe your products to find purpose and meaning AND sell more
Eliminate distractions and sales FOMO; get four daily SMS sales updates with custom metrics
I’m baaaack with exciting news!
Learn how to take advantage of the learning phase to sell more at a lower CPA
Let me explain why they're all useless and what I think you should do instead.
Or, with less clickbait: This is why you don't target new and existing customers in the same Meta campaign.
Learn how to use size, contrast, and positioning to sell more.
In 52 days, your "old" Google Analytics will stop working. Are you ready?
How doing less makes you sell more.