I think my answer to number 3 will surprise you!

"How much traffic does a website need to start a/b testing?"

There's no such thing as too little traffic; it just takes longer to get enough data.

Therefore, the less traffic you have, the more you need to focus on tests with a high potential lift. You don't want to wait months to get the results of a test that doesn't have to potential to lift your revenue substantially.

The best proxy for potential is traffic. For example, a 5% lift from changing your menu is huge because all visitors see your menu.

That's also why everything above-the-fold is important. It's the part that everyone sees.

On the flip side, low-traffic pages are the worst. You'll wait forever to get enough data to conclude anything, and it will only lift CR for those few who visit the page.

The exception to the traffic proxy is high-value pages. It's worth focusing on a high-value page even though it has less traffic. You can find the page value of your pages in Google Analytics -> Behaviour -> Site Content -> All pages. For example, a $10 page value means that the average visitor of that page purchased for $10 on your site.

"How much traffic do I need to conclude on an A/B test?"

It's impossible to say for sure. The math behind running A/B tests depends on how much variation there is in your A/B test. In layman's: if one of the variants beats the other out of the park, there's less variance in the data— less uncertainty. But if it's a closer call, there is a lot of variance in the data.

Therefore, I recommend that you just do what Google Optimize tells you to do. If the experiment asks for more data, give it more. If it tells you to end an experiment because it found a winner, end it and implement the winner.

"What do you think about X Shopify theme?"

Don't buy it. It might be pretty, but that doesn't mean it sells (converts). Few theme developers/designers know how to build high-converting sites. (I'm building a theme that fixes that— stay tuned)

My recommendation is to start with Shopify's Dawn theme. It's flexible, so you can build most of your ideas on your own in the theme customizer.

Then A/B test your way towards your high-converting, customized site.

Why focus on conversion rate optimization?

How much money would be in your bank account if you had sold to 30% more of your all-time visitors? That's the power of optimizing your store. It's not a one-time email campaign. It's a permanent improvement of your site.

And it's the tide that lifts all boats. When you optimize your site, you sell more from your emails, get higher ROAS from your paid ads, and get happier customers because they get a better experience on your site.

Learn how to optimize your store to sell more

Three weeks ago, I launched "How To Design a High-Converting online store" with Oddit.

In the Notion book, you learn 77 principles for designing a high-converting online store! Each principle tells you exactly how to design and optimize a specific part of your store to sell the most.

Each best practice includes:

• A detailed explanation of how to design a specific part of your store

• Why you should design your store that way; the psychology or user behavior behind the best practice

• Examples when necessary.

You also get a step-by-step guide on how to best set up Google Analytics without an expensive third-party app.

Today is your last chance to save $488. There are only two spots left at our introductory price.

Optimize your store to sell the most and save $488 now with code NEXTFIVE88 here.