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- A/B test: Free shipping sucks
A/B test: Free shipping sucks
I almost implemented a free shipping setup that would have lost me $88,904.59 in PROFITS 🤯
It's crazy how much (free) shipping rates and free shipping thresholds can impact your profits.
In my recent A/B test, the difference between the two variants was $0,1 (~0.7 DKK) in PROFIT per visitor.
If I had implemented this without testing it - which I was close to - I would have decreased our profits by $88,904.59 (assuming 2021 traffic) 🤯
I can't emphasize enough how much I suggest you test this for yourself. It's extremely easy with the ShipScout Shopify app.
Get 20% off your ShipScout subscription by using this link.
It's not an affiliate link. I know Ben, one of the co-founders, and I persuaded him to give you this.
Godspeed,
Mathias