Have you ever heard the expression "kill your darlings"? It's when a writer cuts out non-essential writing - storylines, chapters, characters - for the greater good of the book. Elements he's proud of and has worked hard to create but devalue the book.

In other words, you remove the not-so-great elements to make room for your great elements to shine.

There's a reason all the great movies have hours and hours of deleted scenes. They're not bad scenes, but they're not good enough.

You should treat your site and the rest of your marketing the same way. Clutter is the leading cause of marketing death.

Kill everything that isn't good enough so your greatest marketing can shine.

And treat your calendar the same way. Kill your low-impact tasks, so you have time and energy for the high-impact tasks. Do more with less.

Kill your darlings.

Addition by subtraction.

Increase your conversion rate by +20% in 7 days.

Your site is important. It’s the final destination for all your marketing traffic.

The problem is that most themes are designed to be pretty, not to sell. So you’re leaving a lot of money on the table.

With my Online Store Blueprint, you learn everything you need to optimize your store to sell the most.

Start with my 7 favorites, no-code quick wins. Implement one per day for 7 days, and you’ve increased your conversion rate by +20%.