Today I’ll share a powerful tip that is so simple that it's almost embarrassing to share:

But try opening your Google Analytics 3 and go to Behavior -> Site Content -> All pages.

This page tells you which pages drive the most value and which to work on.

The page value columns show the average revenue attributed to each visit to that page.

Look for:

1. Pages with a lot of traffic and low page values. These are your fixer-uppers.

2. Pages with a lot of traffic and a high page value. These are your cash cows. Try to improve them and make sure to link to them around your site where relevant.

Disclaimer: You need a certain amount of data to do this. There is no right amount of data. And the analysis can still be useful and give some direction. Just be aware of not concluding anything on low amounts of data.

Bonus tip: Filter for pages including "/pages" if you want to see only landing pages.

Is the table full of weird-looking URLs like the one below? Then you haven't set up your GA correctly.

This happens because, e.g., Facebook appends parameters to the URL. In this case, the “fbclid” parameter. Consequently, GA treats all the pages as different, even though they’re all visits to the same “collections/new” page.

Luckily, it's easy to fix. Just go to Settings (Admin) -> View Settings and write fbclid in "Exclude URL Query Parameters." Remember to exclude all the other query parameters you find in your table.

Today Is Your Last Chance To Get My CRO Handbook at $99

I’ve spent the weekend migrating my CRO Handbook away from Gumroad. I’m almost there! When I’m done, I’ll raise the price from $99 to $149.

Why? Because I honestly think it’s too cheap. It’s getting great reviews. And it’s filled with knowledge that can make you a lot of money if you run an online business.

See a demo of the CRO handbook here and buy it here when you’re ready.

The CRO Handbook contains 81 guidelines for designing a top-selling online store across your homepage, product pages, collections, and navigation.

It also contains guides on how to A/B test with Google Optimize, how to set up Google Analytics, how to design a top-selling hero section, what statistical significance is, and much, much more.

And if you’re eligible for GumRoad’s Purchasing Power Parity discount, you’re getting a dynamic discount depending on where you live.

See a demo of the CRO handbook here and buy it here when you’re ready.