Confused about where to start with influencers?

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How to get your email popup til +10%

Your email popup is essential. It feeds all your flows and campaigns, capturing much of your profit.

Right now, you're probably running the good'ol 10-15% off offer. Let me guess; your popup is converting 3-5%?

What if I told you you could convert +10% by following a simple process? And get better customers, too?

Your 10% off offer is not only converting badly. It’s also attracting the wrong customers. When you run the numbers, first-order discount customers have much lower customer lifetime values than non-discount customers.

And it makes sense. You don’t want to attract the people who buy your product because of a discount. You want the people who buy your product because they like your product.

But don’t worry. Here’s how to get your email popup to +10% without offering any discounts:

Step 1: Test new offers

To ditch the 10% off offer, you have to test others. Therefore, step 1 is to test multiple offers:

• X% off (baseline)

• Monthly giveaway of bestsellers

• Competitions

• Educational content

• + whatever you can think of.

In my experience, giveaways of your bestsellers work best. And it attracts better customers. You know they’re interested in your bestselling product. They’re not just there to pick and choose between everything with 10% off.

Step 2: Test the image

When you have a winning offer, it’s time to test the details. I recommend starting with the image. You most likely included an image in the popup. And if you didn’t, start over. Because right after the offer, the image is the biggest driver of high conversion rates. I’ve seen +50% changes in conversion rates just by changing the image.

Don’t believe me? Here’s proof again. The only difference between the variants is the image. And the best converts 51% better than the worst.

Important: Before doing this, split your popups into desktop and mobile versions. You’ll find that one image can work better on mobile than on a desktop. Most likely because of the different sizes and formats. Splitting your popup into desktop and mobile allows you to capture these differences in your A/B tests.

Step 3: Test the copy

When you have a winning image, it’s time to test the text- the copy.

The different phrasings, wordings, lengths, etc. But always remember: What’s in it for the customer?

Step 4: Test size and format

When you have an optimized creative package, you can start playing around with the popup’s style and size— whether it’s embedded or a full-screen popup. Maybe it’s a fly-out. Maybe it’s small; maybe it’s big.

I just started a test for one of my brands, testing an embedded version vs. a full-page version.

Step 5: Rinse and repeat

Finally, it's time to rinse and repeat. There's always a new level to unlock. So constantly be testing new ideas. If you're not testing, you're not improving.

This process takes time, I know. But I guarantee you that it's worth it. There's no magic to high-converting email popups. It's just a matter of finding the right combination of offer and creativity.

Do you want to increase your conversion rate and sell more?

Get my CRO Handbook on how to design a top-selling online store.

In the Notion book, you learn 81 guidelines for designing a top-selling online store. Each guideline teaches you how to design a specific part of your store to sell the most.

The guidelines fill more than 104 A4 pages when exported to PDF 🤯

If you're new, you can start with the easy-to-implement guidelines and work your way up. If you're more experienced, dive into the more technical guidelines.

See a demo of the CRO handbook here and buy it here when you’re ready. It's currently only $99. But I’ll increase the price as I add more content.

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