If you're using Klaviyo, your cart abandonment flow isn't what it pretends to be...

I know it sounds bogus. But if you've built your cart abandonment flow from Klaviyo's template library, it isn't what it pretends to be.

You think you are sending automatic emails to visitors who added something to their cart and left without buying. But in reality, you are sending emails to visitors who started a checkout but didn't buy.

Don't believe me? Just look at the trigger below. "When someone Checkout Started," not "When someone Added to cart."

Why is Klaviyo calling this an abandoned cart reminder when it's an abandoned checkout reminder? I don't know.

But it leaves money on the table for you to pick up.

How? Because it allows you to create another revenue-printing flow on top of your existing. As I mentioned in my previous Twitter thread, our actual cart abandonment flow generated $3.5K in the prior 30 days on top of the $7.6K our checkout abandonment flow generated.

Here's how to add $3.5K to your business:

Step 1: Create a custom "Added to Cart" event

Klaviyo doesn't track adds to cart out-of-the-box. So you have to create this metric manually. Read Klaviyo's how-to here.

Reach out if you want me to consult you in setting it up.

Step 2: Build the abandoned cart flow

To set up the flow, you have to create a flow from scratch. Literally, click the "Create from Scratch" button in the flow library and select your newly created "Added to Cart" metric as the trigger.

Note: You can't select the Added to Cart metric as the trigger before it begins populating data. So wait for the metric to get data before setting up the flow.

If you want, you can build the flow based on Klaviyo's cart abandonment template. Just make sure that you build it from scratch with the "Added to Cart" as the trigger.

Also, make sure that you add the following flow filters to make sure that you don't spam anyone:

• Placed Order zero times since starting this flow

• Checkout Started zero times since starting this flow

• Has not been in this flow in the last X days. I would probably select seven days, not the 30 that Klaviyo recommends.

Did you like this? Please share it with you friends!

If you found any value in this, please retweet my Twitter thread on this subject here. It both motivates me and helps me being able to keep writing tips like this ❤️