Your shipping options are not just shipping options.

They're powerful levers to convert more customers— and, therefore, important to nail.

Here's how to optimize your shipping page to sell the most.

The cost and timing of shipping are critical to your customer's purchase decision. They may abandon the order if they can't find it or if it's confusing.

Therefore, you must always provide the following information in your shipping options:

1. The cost of each shipping option.

2. Delivery date/speed: If possible, estimate the delivery date (April 3rd) or a range of dates (April 3rd - April 5th). Else, estimate the delivery speed (1-3 business days).

3. Cut-off: When to order before to get the estimated delivery date/speed.

You can add additional information when relevant—for example, carrier name, delivery name, etc.

Here are a few examples of optimized shipping options:

Learn How To Design a Top-Selling Online Store

Your site is the final destination for all your marketing traffic. So optimizing your site makes all your other marketing sell more.

In my Online Store Blueprint, you learn 81 guidelines for designing a top-selling online store. Each guideline teaches you how to design a specific part of your store to sell the most.

“It's easy to digest and straight to the point with no bullshit theories and generic talk.”
- Martin Palsovic - Owner, Peqne

If you're new, you can start with the easy-to-implement guidelines and work your way up. If you're more experienced, dive into the more technical guidelines.

You also get guides to set up Google Analytics with Shopify and A/B test with Google Optimize.