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Two Tip Tuesday
Here's two tips to get more email subscribers before BFCM.
1. Start Meta leads ads NOW with a BFCM angle.
Now is the time to spend your paid ads budget. The closer we get to BFCM, the more expensive the auction gets.
We're currently getting $0.5 email signups with Meta lead ads. The angles are variations of "Get access to BFCM before anybody else."
Here's the best-performing ad copy (translated very fast from Danish to English, but you get the gist of it):
Headline:
Get a head start on Black Friday several days before everyone else! 🖤
Primary text:
🖤 Get a head start on Black Friday several days before everyone else! 🖤 On November 25th, everything goes completely crazy when it's Black Friday.
There are a lot of great offers, and you have to be quick to get your favorites. The popular sized are sold out quickly!
Phew. We think that's a bit hectic. 😮💨
Therefore, we would like to make it a little easier for you and give you the opportunity to get a head start on the sale. You can be notified of ALL our wild offers several days before everyone else. 😍
2. A/B test a BFCM angle in your email popup
We're running an A/B test comparing our normal, best-performing email popup with a variation of the BFCM angle above.
The BFCM angle converts 19% more email signups than the normal winner. And I expect it to increase as we get closer to BFCM.
Bonus tip: Remember to create two different desktop and mobile forms tailored to each screen size.
I hope they work for you too!
Mathias